The human ear is 20X faster than the eye. Research shows, sound has the power to increase customer immersion and engage audiences by up to 86%. Couple this with a surge in voice-enabled technology and a worldwide resurgence in audio consumption, and there has never been a better time to move your brand identity from cognition to emotion with sonic branding.
MOGO® IS THE NEW LOGO
A MOGO® or 'Musical Logo' is the sonic essence of your brand and is embedded in the MOGOSCAPE® which is the sonic pallete of your brand. In this day and age, more and more brands are seeking an even shorter notification/ alert/ confirmation sound which we call a Mini-MOGO®. Have a listen to some of our work below.
A study by Deloitte Global shows that smart speakers became the fastest-growing connected device category worldwide in 2019 and the market for smart speakers and integrated digital voice assistants stood at $7 billion.
Over 10 years ago, some of the brightest minds in advertising and music came together to create history. Launching BrandMusiq, Asia’s first-ever sonic branding agency. And what a journey it has been! Today with a roster of iconic, Indian, Asian, and Global brands we look forward to a sound future, creating delightful sonic experiences for brands.
63% of millennials (and 65% of Gen Z) feel that audio is the most immersive media. To help you make a deep, lasting impact on your core customers, we distil your brand's essence into an intricate sound palette using a sophisticated, science-backed three-step process called MUSE - Musical Strategy Exercise.
Intros and outros, anthems, loops, prompts, announcements, notifications, alerts – no matter what your brand’s sonic needs, we’ve got you covered.
We were impressed with BrandMusiq's holistic approach to sonic branding. They used a structured process to understand our brand characteristics and helped us compose Vistara's MOGO® or ‘Musical Logo'. The MOGO® and MOGOSCAPE® created by BrandMusiq was in perfect alignment with Vistara's brand essence.
The MG brand anthem is the perfect embodiment of MG’s ultramodern sensibilities mixed with our rich brand heritage.
The intention is to create an emotional engagement among various stakeholders ranging from a farmer in the rural India to urban city dweller and from a government employee to a corporate one, through the use of sonic branding across platforms.
We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen.
As a team we felt that if somebody closes their eyes, they should be able to recognise that, whatever they are hearing from Rupeek is actually from Rupeek.
Audio strategy is no longer a nice to have but a must have.
I have been associated with Brand Musiq over 2 very different countries and 2 very different brands. What they always manage to do is capture the vision of the brand into a sound. The process is simple yet enlightening. And the output is memorable, as always.