10 tips on how to buy your first Bluetooth Headphones

Ever seen a cool dude or lady in Joggers Park with Bose headphones — and no wires trailing? Ever wondered WTH is going on?

They’re called Bluetooth headphones and they’re the new sign that you’re ahead of the sonic curve. Bluetooth — derived from the Anglicized title of the 10th century Scandinavian king Harald Bluetooth — is a wireless short-range communications technology standard found in millions of products we use every day – such as smartphones, laptops and portable speakers. A product with a Bluetooth technology can connect wirelessly with any other nearby device that has Bluetooth as well.

And now Bluetooth has come to headphones, making music and chats suddenly wireless. No more messy tangles and cable nooses.

Should you get Bluetooth headphones? How to decide? And if yes, which kind? Here are 10 quickie guidelines –

1. Usage: If you will be using your headphone in a loud workplace to talk to other people on the phone, you’ll probably need one with a noise cancelling and wind reducing features such as the Bose QuietComfort 25. And you probably need a headset — which is what they call headphones with a mic attached in front. If you walk around while wearing the headset, you’ll need in-ear headphones with a ear hook such as the Jabra Sport Pace, or something more stable with silicone rubber tips which stay put. These can also be used while jogging.
If you’ll mainly be listening to music, buy Bluetooth headphones as they have better sound quality. Look for one with music playback control keys. If you’re the type of person who will pop a headphone on and off multiple times a day a no-hook model such as the BS15 is for you.

2. Battery Life: Bluetooth headphones require charging, so ask about the battery life before buying. Generally, the bigger the headphones, the longer the battery life, though smaller headphones usually look better and are more convenient. The average headphones can work up to 4-5 hours on a single charge, and standby time ranges from less than a week to over two weeks for headphones. JLab Audio’s Epic2 or Jaybird X2 stand out with 12 hours and 8 hours battery life respectively.

3. Mono, Stereo, and HD Sound: Mono sound headsetsfeature a single earpiece and provide sound to one ear, with acceptable sound quality for calls and other basic functions. However, if you that want to use them to listen to music or play video games, consider buying headphones with two earpieces and stereo sound, which offer good sound quality at affordable prices. Headphones with HD sound operating at 16 KHz rather than 8 KHz like stereo headphones, offer better sound quality and a truly immersive experience.

4. Multipoint pairing: Multipoint pairing is the ability to connect your headphones to more than one Bluetooth-compatible device, such as your phone, laptop or tablet simultaneously. Syska Multipoint H904, Jabra Voice Wave and Plantronics VOYAGER 510S are some great multipoint pairing Bluetooth headphones.

5. Voice command functionality: The popularity of the voice command functionality is growing rapidly. Bluetooth headphones allow pairing to a device, check battery status, answer calls, and reject calls. Some Bluetooth headphones permit users to access the voice commands included with a smartphone, tablet or other Bluetooth-paired device. This makes them easier to use while cooking, driving, exercising, and working. Plantronics Voyager Legend is one such voice command Bluetooth headset.

6. Comfort: Not considering comfort while buying Bluetooth headphones can be a costly mistake. Some headphones use a head strap to stay in place, while others clip around the ear. Some headphones have earbuds thatgo inside the ear and rest in the entrance to the ear canal or at the outer edge of the ear lobe. Some earbud models have interchangeable speaker cushions that are different shapes so consumers can pick the one that is most comfortable for them.

Preferences in this area are very personal: some people find their ears aching after wearing headphones for several hours, while other are uncomfortable with earphones that hook around their ears. Try out the product at the shop if possible to make sure it feels good on your ear.

7. Mic: For people who need Bluetooth headsets especially for calling, it is important that they first check its sound quality. Do this by calling a friend and checking that the conversation is clear, audible, and without disturbances at both ends. Check indoor and outdoor volume levels, and how intelligible voices are in different situations.

8. Range: If you’re a person who moves around a lot without their phones, a headphone with a good range is necessary. Most Bluetooth headphones run with Class 2 Bluetooth, which provides a range of up to 33 feet before sound quality starts dropping. However, there are a couple of Class 1 Bluetooth headsets that have ranges up to 300 feet.

9. Budget: Bluetooth headphones on the higher end of the price range will give you better sound quality, and sometimes great designs with Bluetooth speakers, but even the low end ones such as the Brobeat HBS-730 are workable and satisfactory at ₹ Note down the features and decide whether it is worth spending the amount charged by a headphone as a higher end headphone could cost you about ₹70,000!

10. Being realistic: Technology is moving at such a rapid pace today. Headphones have now become so much more than a device only to talk or listen to music. There is no end to innovation, new and better features are added every day. High-end headsets can do everything from converting speech-to-text(VXi BlueParrott B250 XT– ₹12,839), to streaming music and local radio stations, and to broadcasting your calls through your car’s stereo system    (Jabra BT2046 –  ₹1,199)


10 Pop Hits That’ll Make Your Diwali ‘Lit’!

Diwali is the best time of the year – for children and adults alike. Everybody looks forward to Diwali because the entire atmosphere becomes so festive and happy! Quality time with the family, gifts, sweets, parties, what’s there not to look forward to? And speaking of parties, are you planning on hosting any epic parties of your own? Or DJ-ing, perhaps? Here are 10 pop songs you must have in your playlist that will make any Diwali party ‘Lit.’

10. Wild Thoughts (Dj Khaled)

9. Fireworks (Katy Perry)

8. Don’t turn off the lights (Enrique Iglesias)

7. Strip that down (Liam Payne)

6. Thunder (Imagine Dragons)

5. Swalla ( Jason Derulo)

4. Bom Diggy (Zack Knight)

3. Feels (Calvin Harris)

2. Shape of you (Ed Sheeran)

1. Despacito (Justin Bieber)

Any more to add to the list? Let us know in the comments section.

Top 10 Bollywood Songs to Light Up Your Diwali

Who doesn’t love celebrating Diwali with their friends and family? From lighting diyas, to bursting crackers and showering their loved ones with sweets and gifts, Diwali is pretty awesome for everyone here in India. Since this festival is almost upon us, are you as excited as we are? And have you already started planning for the craziest Diwali party? Let us take some of the load off your shoulders, here’s a small list of the best Bollywood songs to spruce up your Diwali party! Add these to your playlist and take your party from smooth cruising to beat grooving!

10. Gal Mitthi Mitthi (Aisha)


9. Galti Se Mistake (Jagga Jasoos)


8. Nachde Ne Saare (Baar Baar Dekho)


7. Gallan Goodiyaan (Dil Dhadakne Do)


6. Kar Gayi Chull (Kapoor & Sons)


5. Tamma Tamma Again (Badrinath Ki Dulhania)


4. Kala Chashma (Baar Baar Dekho)


3. Laung Gawacha (Nucleya)


2. Suit Suit Karda (Hindi Medium)


1. Oh Ho Ho Ho (Hindi Medium)


So, now that your playlist is sorted, start practicing your dance moves and get ready to burn (not literally) the dance floor this Diwali!

Science explains why Freddie Mercury’s voice was magical

“A force of nature with the velocity of a hurricane!”

This is how journalist Caroline Sullivan, writing in The Guardian, described the astonishing voice of Freddie Mercury, Queens’s legendary frontman.

The voice behind We Are The Champions had a range rumored to be well over four octaves. Was he naturally gifted? Was he a freak voice? Was his voice the result of intense training?

Though Freddie Mercury died in 1991, such questions have long intrigued vocologists, making his voice the subject of many well-known studies. One of them, conducted recently by a team of Austrian, Czech and Swedish researchers, found that he probably successfully faked being a tenor, though he was more likely a baritone with exceptional control over his voice production technique.

They reached this conclusion by analysing 6 interviews that revealed a median speaking fundamental frequency of 117.3 Hz, which is typically found for baritone voices. This, along with anecdotal evidence of Mercury once turning down an offer to sing in an opera duet because he was afraid that his fans wouldn’t recognise his baritone voice.

Using a 4,000 frames-per-second camera, the scientists also filmed the throat of Daniel Zangger-Borch, a professional rock singer, as he imitated Mercury’s voice, and discovered an intriguing physical phenomenon called subharmonics that Mercury used to drive his vocals to the limit. Subharmonics is a form of singing where the vocal folds vibrate along with a pair of tissue structures called ventricular folds. This form of singing is only used by Tuvan throat singers of Mongolia, except in a more extreme way.

You can hear Tuvan throat singers here — this is how Freddie Mercury used his throat.

Mercury’s vocal cords vibrated at 7.04 Hz – higher than a typical vibrato range of 5.4 Hz to 6.0 Hz. To put it in a more scientific way, The famous opera singer Luciano Pavarotti produced a perfect sine wave for vibrato when he sang — a value of 1. Mercury, on the other hand, averaged a value of 0.57 — which means he was vibrating something in his throat even Pavarotti couldn’t move.

Watch what scientists found when they looked into Freddie Mercury’s voice:

16 Facts About Famous Musicians

(You Probably Did Not Know)

Musicians and artists of all time have always given people joy, solace, and perspective. And while musicians die, their music never does.

The greats will always stand the test of time and be remembered and referred to in desserted bedrooms, music classrooms, and, empty minds, staring out the window, when travelling long distances, or standing, in a crowded metro, on the way to work.

Below, we have compiled a nifty list of facts you probably didn’t know about the greatest artists of all time.

Read on, enjoy, and have some food for thought.

















If you have some interesting tidbits about famous musicians, do let us know in the comments below, we might just do a part 2!

Farewell to Madfingers

If one thing was evident at Karan Joseph’s funeral ceremony at St Andrews, it was the coming together of all musicians as one. Young or old, jazz or pop, pianist or drummer, singer or instrumentalist, it didn’t matter. Karan died too young, age only 29 — but generations of musicians were there at his funeral.

I remember when I first met Karan. Like him, I had been born and brought up in Bangalore and moved to Mumbai, but to pursue a career in advertising. Through it all I kept the musical fires burning and once when I was in Bangalore, the singer Carlton Braganza invited me to jam with him at Opus, the restaurant he had started with his wife, Gina. Carlton said he would call on a young pianist to accompany me. This was a good 10 years ago.

And that was how I met this baby-faced boy with the amazing fingers. A few minutes into the sound check I knew I was playing with someone special. What a jam we had that night: from Jazz standards, to Blues to Funk, this boy played ’em all.

Over the years I played with Karan on and off. On another occasion at Opus again we set the house on fire, this time with F. A Talafaral too in the band.

When Karan first came to Mumbai we bumped into each other in Bandra and he invited me over to the apartment he was then staying at and we got into an impromptu jam. That was the thing about him. He was always ready to play at the drop of a hat, day or night. After that I invited him for a few concerts with various bands that I played with and we had a great time on each occasion.

Soon enough, it was difficult to get his time as he got increasingly busy with tours and moving on to bigger things. Every now and then he would WhatsApp me. When I posted a teaser video for our recent NCPA concert, he sent me a sweet message:

Overall, I was happy that he was doing so well, little knowing that there were undercurrents and tensions swirling behind that ever smiling face. And they claimed him before he could turn 30.

So here’s the thing: this is a shout out to young musicians striving to make it in this mad, bad world — and feeling the stress and pain of making a start.
Reach out for a senior, well known, established musician who’s been there, done that. Besides musical guidance, more important is the advice he or she can give you about life out there, which is based on real experience. A mentor will sense when someone’s not good for you, and offer you a perspective that you can trust. I, for one, am doing my bit to help some young musicians find their feet and if each of us ‘seniors’ can open ourselves to meeting and nurturing young musicians, it will go a long way in providing security and comfort, not to mention gigs and income. At the end of it, we musicians are a community and if we don’t look out for each other, who will?

Let’s do this in memory of our dear Karan. And if anybody wishes to join me in creating a ‘Musicians Mentor’ kind of Club which can meet once a month or so, where young musicians can catch up with the seniors in the field and establish connections and friendships, do reach out to me here.

Till then, let’s aim to play our music with the same purity, innocence and energy as Karan Joseph did.

Go with God, Madfingers.

A X #roland #synthshed ?

A post shared by Karan Joseph (@kjoseph88) on

Why George Harrison was so mad at me in 1976

Or how I pissed of George Harrison and got into Martin Scorcese’s movie

George Harrison was very angry . I could tell from the look on his face, the way he was glowering at me. His lips were tight, he looked very very pissed off.

We were standing in the elevator area of the 7th floor of an old apartment building in Calcutta, India. The year was 1976. Behind him was the closed door of the residence where he was staying. In front of us was the trellis door of the old mechanical elevator. We could hear it cranking up slowly from the ground floor, stopping at every floor.

It would take at least five minutes for it to reach us.

I had George Harrison all to myself for five minutes. And I knew there was only question I wanted to ask him.

It had started as another uneventful morning in the offices of Junior Statesman, the youth magazine where I was a reporter. Around 11 am, I was suddenly summoned to the editor’s room. Desmond Doig, an Irishman in his fifties, was probably the youngest soul in this office where no one was over 30. And he was looking very serious this morning, which meant that he could barely contain his excitement.

“Rumor has it,” he said melodramatically, “that a certain George Harrison is currently somewhere within this very city. Rumor adds that he may not be here tomorrow. It is whispered that he will be off to the holy city of Varanasi. Your assignment for the day is to track him down, interview him, and thus get the scoop of a lifetime.”

And so it started.

FILE – In this Aug. 3, 1967 file photo, George Harrison, of the Beatles, left, sits cross-legged with his musical mentor, Ravi Shankar of India, in Los Angeles, as Harrison explains to newsmen that Shankar is teaching him to play the sitar. Shankar, the sitar virtuoso who became a hippie musical icon of the 1960s after hobnobbing with the Beatles and who introduced traditional Indian ragas to Western audiences over an eight-decade career, died Tuesday, Dec. 11, 2012. He was 92. (AP File Photo)

Calcutta is not a big city; everyone knows everyone. These were the days before the Internet, and SMS and WhatsApp, but I was sure that a few strategically placed telephone calls would yield a jackpot. I thought I’d go through the city’s thriving rock and roll fraternity first.

Each call mean calling the telephone exchange of The Statesman, our parent newspaper, and sweet-talking Cynthia, the only operator on duty, to give high priority to my calls. Cynthia was a softie, plus she kinda liked me

She put me through to Nondon Bagchi, drummer with the legendary group Great Bear; the late Dilip Balakrishnan, their guitarist and singer; Lou Hilt, bassist with another group; Louis Banks, jazz maestro; a Braganza, another jazz player. Many of them were clearly stoned; some others had just woken from sleeping in. All of them sounded vaguely hurt that George was in town and no one had told them.

Try the night clubs, said a fellow reporter; maybe George had an engagement at one of them. Great idea! I called up Trinca’s; the Moulin Rouge (no, not the French one, just the Bengali imitation); Mocambo. After a while, I realized that this was not leading anywhere either.

By lunchtime, I was no closer to finding George Harrison. My job as an investigative reporter was now on the line, and so was my self-respect, dignity, and reputation as a sharp-shooting journalist. In this despondent mood, I went down to the staff canteen for a bite of lunch.

I took the only seat available, opposite the cranky Indian dance critic. Of all the writers in the main newspaper, the Indian dance critic was the most abhorred. He was supercilious, bombastic, and in plain French, a pain in the ass.

“Bloody prima donna!” he cursed, as he slurped up the mulligatawny soup.

“Who?” I asked, not that I cared.

“The whole bloody family!” he said. “Just because one is a musician and the other is a dancer, they think the sun shines from their collective backsides and they don’t have to honor commitments. But in my book, an appointment is an appointment.”

“Who is this family with a musician and a dancer who are skipping appointments?” I asked absently.

“The bloody Shankars!” he said, slamming the bread into into soup and spilling it all over himself.

“Ravi Shankar?” I asked, suddenly perking up. Everybody knew George Harrison was gung-ho about Ravi Shankar and was learning sitar from him.

“No,” said the dance critic grumpily. “Don’t you journalists know anything? Ravi Shankar lives in Varanasi, not Calcutta. I’m talking about his brother Uday Shankar, the dancer.”

“He skipped an appointment with you?”

“That’s exactly what he did,” said the dance critic, frowning. “He said he had a special visitor, and couldn’t meet me today.”

“And who was that special visitor?” I asked, suddenly alert.

“I don’t know,” he said. “Some stupid foreigner who is going to Varanasi tomorrow to buy a clay statue of Saraswati.”

In a flash, I knew knew who that ‘special visitor’ was. I knew I’d found George Harrison. He was holed out with his mentor Ravi Shankar’s brother.

Back at my desk, I placed a call to Uday Shankar’s house, with a little help from Cynthia. I said I had a letter for Mr Uday Shankar, and would he be home to receive it? Yes, he would. I said I also had a letter for a Mr Harrison, was there any such person. The phone was slammed down.

Almost at once, I heard the voice of Cynthia the Telephone Operator. She had been eavesdropping all morning, and knew everything I knew. “So,” she said. “You off to meet George Harrison?”

I confessed it.

“Well, how difficult would it be for you to ask Mr Harrison for an autograph for poor little Cynthia, who helped you so much today?”

Not at all difficult, I said.

About an hour later, we were in the old Bengali compound where Uday Shankar lived on the seventh floor of an old mossy building. The lift, with an octogenarian liftman half asleep like the dormouse in Alice in Wonderland. He stopped at every floor, whether anyone was there or not.

Five minutes, at the seventh floor, I rang Uday Shankar’s doorbell. It opened a crack, and the cook said, “Yes? What do you want?”

Behind him, I could see the famous gaunt face of one of the finest lead guitarists of our times, the famous third Beatle, George Harrison. At this moment, he was looking worried and anxious. Clearly, being discovered by the press was his favorite nightmare.

And now I, the press, accompanied by my photographer, had found him.

I told the cook I had an appointment with UdayDa or Brother Uday. At this, the door opened trustingly, and I walked right into the house. Not missing a beat, George walked right out of the house, past me. The door closed behind me. Not to be outdone when I was so close to my scoop interview, I did a U-turn and went right out again.

The door closed behind. And there we were, George Harrison and me, waiting for the infinitely slow lift.

I looked at George Harrison. George Harrison scowled at the lift trellis door. He was dressed in a pajama and kurta, and his hair flowed long behind him. I was absolutely certain of one thing: there was going to be no scoop interview. I thought of Cynthia. She was probably excitedly telling all her friends she was going to get George Harrison’s autograph.

I extended my reporter’s notebook towards him, open on a fresh page.

“Could I have your autograph, please, Mr Harrison?” I said.

He gave me a withering look. “I thought you were from press, man!” he snapped, and turned away.

And those were the only words George Harrison every spoke to me.

PS: My story, What was George Harrison Doing by the Ganges at Midnight? appeared in the JS magazine. George Harrison died of lung cancer in 2001. In 2013, Martin Scorsese made his biopic on George, called Living in the Material World. The camera zooms into a copy of my 1974 article.

As for Cynthia the telephone operator, she get her George Harrison autograph. To this day, she believes that George signed it.

9 Ways Music Can Take You To The Next Level

You are reading this post. Your earphones are plugged in, streaming your favorite songs into your ear. But the post is about music, so suddenly you become aware of the earbuds. And then one of two things happen — you switch off the music, thinking for once you’ll focus on the words; or you just let the music go on as it was.

It’s a serious question: does music help concentration or hinder it? Parents argue with unresponsive, earbud-tethered children who claim that Kendrick Lamar actually improves their homework. Employees say their productivity increases if there’s music going into their ears.

So what’s the bottom line? Is music biologically, psychologically useful or should you just leave those earbuds at home?

The jury is in. The science is clear, and says that other than reflecting your emotions and changing your mood, music can affect most aspects of daily life. But how? And how can you use it to your advantage?

1. Smarten up

If you have a big test coming up, it may be a good idea to listen to Mozart or Beethoven as you prep. Classical music has been shown to enhance cognitive reasoning skills and overall performance.

Research says: In 1993 surprising evidence was presented that after listening to Mozart’s sonata for two pianos (K448) for 10 minutes, normal subjects showed significantly better spatial reasoning skills than after periods of listening to relaxation instructions designed to lower blood pressure or silence. This came to be called The Mozart Effect, a theory that suggests that listening to Mozart (in this case, K448) improves spatial-temporal reasoning and skills, which are important to accomplishing tasks in computer science, cognitive science, and cognitive psychology.

What about long-term effects of music? Pre-school children aged 3-4 years who were given keyboard music lessons for six months, and studying pitch intervals, fingering techniques, sight reading, musical notation and playing from memory. At the end of training all of them performed more than 30% better than children of similar age given either computer lessons for 6 months or no special training

2. Breeze through meetings

If you’re prone to getting anxious, worried, or just plain stressed out before meetings or presentations, feed your ears some perky music before you go in to face the crowd. There’s enough evidence that it could give you that little push to get you past the finish line.

Research says: In a study of basketball players who were prone to failing at the free throw line, researchers found they could improve the player’s percentage if they first listened to catchy, upbeat music. Just one song, Weightless by Marconi Union, was found to bring about 65 percent reduction in participants’ overall anxiety, and a 35 percent reduction in their usual physiological resting rates.

3. Fight those bugs back

The idea that listening to music can boost your immune system might sound a little crazy on the surface, but the science backs it up. Soothing music is known to decrease stress, and when it does that, it decreases the level of the stress hormone cortisol. It’s not just soothing music though, even upbeat dance music is known to increase the level of antibodies in your system.

Nearly 200 choristers were tested for levels of stress hormone cortisol and cytokines — which prompt the immune system to fight illness. The research, by Tenovus Cancer Care and the Royal College of Music, fpund that singing reduced cortisol and led to increases in cytokines.

This 30-minute composition, based on alpha and theta tonic notes, is said to be a powerful immune booster.

Research says: Dr. Ronny Enk, a researcher associated with the Max Planck Institute, found that music leads to an increase in the number of disease-fighting antibodies. He suggests, “We think the pleasant state that can be induced by music leads to special physiological changes which eventually lead to stress reduction or direct immune enhancement.”

4. Pump up your workouts

Have you ever wondered why fast-paced music helps you feel an adrenaline rush that helps you work out better? The majority of the studies suggest that music may significantly increase respiration rate and moderately elevate heart rate, preparing the student for the anticipated workout.

Research says: In a recent study, researchers found a positive correlation between fast paced music and exercise. While it’s nothing too surprising, music works to increase exercising strength by distracting attention and pushing the heart and muscles to work at a faster pace. Not much is known about how or why it works, but it’s thought it eases exercise.

5. Bye Bye, Pain

How great would it be if you could get rid of your pain just by listening to a little music? Turns out it isn’t all that removed from reality at all. Interestingly, this fact about music is something that most people have no idea about.

Research says: An investigation into the effects of music and art on pain perception revealed that preferred music was found to significantly increase tolerance and perceived control over the painful stimulus and to decrease anxiety compared with both the visual distraction and silence conditions.

6. Build those memory muscles

If you’re having trouble remembering something, you might have better luck if you play the same music you were listening to when you first made the thought. Studies have demonstrated that music enhances the memory of Alzheimer’s and dementia patients, including a study conducted at UC Irvine, which showed that scores on memory tests of Alzheimer’s patients improved when they listened to classical music.

Research says: Doctors use music to help Alzheimer’s patients with memory recall, and even restore cognitive function. When you listen to music you know, it stimulates the hippocampus, which handles long-term storage in the brain. Doing so can also bring out relevant memories you made while listening to a particular song.

Here’s a 5-song playlist said to boost brain power and memory. And for those students cramming for exams, this 2-hour piece of music is said to strengthen learning and memory.

7. Don’t say tired

Peeling potatoes all day? Losing your edge because of have a monotonous job? music is a great way to increase your mood while performing boring work and increase your productivity on repetitive tasks — says research. Music was effective in raising efficiency in repetitive type of work even when in competition with the unfavourable conditions produced by machine noise. Read more on music and productivity here.

Research says: A series of experiments on the relationship between background music and efficiency in performing repetitive tasks strong suggests that there are conomic benefits to using music while, say, peeling potatoes

8. Food for your mood

Even when you have nothing to do, music can simply help boost your mood! Music can alter brain chemistry and trigger neural pathways that can increase positive emotions. A 2013 study in the Journal of Positive Psychology found that people who listened to upbeat music could improve their moods and boost their happiness in just two weeks. Participants were instructed to try to improve their mood, but they only succeeded when they listened to the upbeat music of Copland as opposed to the sadder tunes of Stravinsky.

Research says: Studies have also shown that when pleasurable music is heard, dopamine is released in the striatum — an ancient part of the brain found in other vertebrates as well — which is known to respond to naturally rewarding stimuli like food and sex and which is artificially targeted by drugs like cocaine and amphetamine.

But what may be most interesting here is when this neurotransmitter is released: not only when the music rises to a peak emotional moment, but also several seconds before, during what we might call the anticipation phase.

9. Sing along to bust stress

Ever wondered why you feel a whole lot better when you sing a song? Studies show that singing along to music can help release two important chemicals important for regulating responses to stress, endorphins and oxytocin.

Research says: Endorphins can foster euphoric feelings and boost people’s moods. When released, oxytocin can reduce stress and anxiety within a person. When people sing, both hormones are released, creating a 1-2 punch that lowers stress levels, while also promoting a more positive outlook within the singer. Oxytocin also enhances feelings of trust and bonding, which may explain why still more studies have found that singing lessens feelings of depression and loneliness.

The Importance Of Sound In Branding

Ever wondered about the magnitude of music in our lives? It extends beyond the ability to make people move or to trigger memories. It has evolved into something larger than us–it has the power to make the listener, emote. And now, the science behind music has transcended textbooks and paved its way into advertising. Science tells us that the right music can not only create feelings of trust and bonding, but it can actually change human behaviour. Interestingly, the right music can even influence our buying decisions!

But science is not enough.

What is Sonic Branding?

It finally trickles down to strategy, which is exactly where Sonic Branding comes in. Sonic Branding is known by many names such as Audio Branding and Sonic Identity however it ultimately means the same thing: It is the strategic development of a brand’s unique audio assets leveraged consistently across many brand touchpoints. Sound is used to reinforce brand identity, which is often done using other mediums such as visuals, jingles and taglines. However, the shift towards sonic branding has brought about a revolution within the branding industry.

It had started early on with jingles becoming the primary focus of branding although now sonic branding goes way beyond jingles to tap into areas which were earlier missed by brand strategists. When these strategists noticed that consumers remembered simple jingles, it opened up a whole new avenue for music and branding.

Building a strong sound identity includes three basic steps – analysis, creation, and integration – but it is a niche capability that takes years to master. The required balance between musical and strategic considerations for a sound identity must strike a chord with stakeholders and consumers alike.

5 Genres That Improve Creativity


Studies have shown that, when it comes to creativity, you are what you listen to.
The right tunes can help you boost your mood, concentration and enhance your creative process. However, there are certain genres that are sure shot winners when it comes to improving creativity.
1. Classical Music:
Classical Music has clarity, elegance, and transparency. It can improve concentration, memory, and perception.
2. Jazz:
Harmonic progressions can uplift and inspire, and release deep joy and sadness. Over the years, Jazz has become a remedy to those with the dreadful ‘creative block’.
3. Blues:
Blues also has a similar effect as Jazz on one’s creative mind, however having a more soothing outcome.
4. Country:
The heart of a country song can be identified by the uncomplicated chord progression in its foundation. This characteristic can be appealing to a listener who feels more comfortable which musical structure that can be followed easily, therefore leading to a better flow of thought.
5. Rock:
It helps to stimulate active movement, release tension, and reduce the effect of other loud, unpleasant sounds in the environment, which in turn helps the creative process.