For the first time ever, HDFC Bank is introducing a sonic branding activity. The bank is set to launch a musical logo, that will be used across its multiple touch points like ATMs, phone banking, mobile banking app and the website to name a few.
Rajeev Raja’s Brand Musiq has created the musical logo for HDFC. The company believes that the musical logo or MOGO will help to form a powerful connect and recall among its various stake-holders across platforms.
“The MOGO has been created keeping various aspects in mind. One, the core values that HDFC Bank as a brand stands for in the minds of customers and second is the dynamic nature of the business today. HDFC Bank today is known as the premiere digital bank in India built on a solid foundation of trust and reliability over two decades. The digital element signifies the contemporary and youthful quality of the bank, which is constantly adapting to meet the needs and requirements of the target audience,” said an official spokesperson of the company.
(This article was published on November 19, 2015) – ET Brand Equity
Here’s the MOGO: