BrandMusiq LABS presents 4 Pearls Of ‘Sound Intel’ by Walter Werzowa

What’s the sound you associate Intel with? Chances are, you’re thinking about the ‘bong-bong bong-bong’ sound. Known as the ‘Intel Bong’, this carefully engineered sound was created to tell the story of the brand within 3 seconds. Since then, it’s become one of most significant mnemonics we associate the brand with today.  Is this pure … Continue reading BrandMusiq LABS presents 4 Pearls Of ‘Sound Intel’ by Walter Werzowa

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“Use Music To Elevate Your Message” A Sir John Hegarty Exclusive Interview with Subash Kamath

Sir John Hegarty, is known as one of the ‘greatest admen in the 21st century’. As one of the founders of BBH agency (Bartle Bogle Hegarty), he’s created some of the world’s most inspiring and powerful ads. He’s had a career that spans over six decades and work includes, but isn’t just restricted to, iconic … Continue reading “Use Music To Elevate Your Message” A Sir John Hegarty Exclusive Interview with Subash Kamath

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BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

We’re in a content-eats-content world where social media has brands fighting to be seen and heard. Yet, most haven’t cracked the code on what builds brand loyalty and memorability. Rajeev Raja, founder of BrandMusiq talks about the future of sonic branding, the new platform ‘BrandMusiq LABS’ and the importance of building strong brands today.  So … Continue reading BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

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3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

Welcome to the TikToksphere and Reelsverse. The ‘sound’ platforms where everything is quick, viral and highly addictive.  The beauty of these sensorial worlds are they have managed to capture and consume our attention with the ‘sound-on’. Unlike other platforms where most of us consume content on mute,   73% users will only notice brands with strong … Continue reading 3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

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Did you know that James Bond’s classic audio signature has Indian roots?

By Kerissa Lalkaka The theme, composed by Monty Norman and arranged by John Barry, features in every James Bond movie produced by Eon Productions since their first movie, Dr No, in 1962. The iconic guitar riff, “dum di-di dum,” was borrowed from a previous composition of Norman’s, called “Good Sign Bad Sign.” Norman wrote the … Continue reading Did you know that James Bond’s classic audio signature has Indian roots?

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Jingle vs. Sonic Identity

By Kerissa Lalkaka Jingles have always been an indispensable part of advertising. They’re catchy and represent what a brand is all about while creating a positive association with the product. For example, Washing Powder Nirma. It tells you exactly what the product is with a fun, upbeat tune. If you hear “Sippin’ on Bacardi Rum,” … Continue reading Jingle vs. Sonic Identity

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