We’re in a content-eats-content world where social media has brands fighting to be seen and heard. Yet, most haven’t cracked the code on what builds brand loyalty and memorability. Rajeev Raja, founder of BrandMusiq talks about the future of sonic branding, the new platform ‘BrandMusiq LABS’ and the importance of building strong brands today.  So … Continue reading BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

Welcome to the TikToksphere and Reelsverse. The ‘sound’ platforms where everything is quick, viral and highly addictive.  The beauty of these sensorial worlds are they have managed to capture and consume our attention with the ‘sound-on’. Unlike other platforms where most of us consume content on mute,   73% users will only notice brands with strong … Continue reading 3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

4 Brand Jingles That Wooed Us With Their Sounds Of Love We all have a favourite jingle of love. And if you’ve grown up watching ads, we can agree that certain brands have cracked the ‘sonic code to love’.  Whether it’s finding romance in moments with Cadbury Silk’s ‘Kiss Me’, or feeling nostalgic love with … Continue reading ‘Kiss Me, Close Your Eyes And Miss Me’.

By Kerissa Lalkaka The theme, composed by Monty Norman and arranged by John Barry, features in every James Bond movie produced by Eon Productions since their first movie, Dr No, in 1962. The iconic guitar riff, “dum di-di dum,” was borrowed from a previous composition of Norman’s, called “Good Sign Bad Sign.” Norman wrote the … Continue reading Did you know that James Bond’s classic audio signature has Indian roots?

By Kerissa Lalkaka Think of your favourite song. Does it give you chills? Does it help you relax? Remind you of a particular time in your life? Make you smile, or make you cry?  Music transcends the realm of entertainment. It can enhance our sense of well-being and elicit powerful physiological reactions like goosebumps or … Continue reading How Sonic Branding Strikes an Emotional Chord

By Kerissa Lalkaka Jingles have always been an indispensable part of advertising. They’re catchy and represent what a brand is all about while creating a positive association with the product. For example, Washing Powder Nirma. It tells you exactly what the product is with a fun, upbeat tune. If you hear “Sippin’ on Bacardi Rum,” … Continue reading Jingle vs. Sonic Identity

By Kerissa Lalkaka  When was the last time you clicked on a banner ad on purpose? According to Solve Media, an advertising consulting company, you’re more likely to survive a plane crash than click on a banner ad.  In the early days of banner display advertising, it was possible to get a 50% CTR (click-through … Continue reading Is the death of the display ad a certainty?

By: Rajeev Raja The year was 1986. And our band Colossus in Bangalore had built a pretty good reputation for itself in the Jazz-Rock space. But never in our wildest dreams did we anticipate what was to happen next. To our absolute delight we were invited by the organising committee of the first ever Jazz … Continue reading The power of positivity. As in music, so in life.

By Rohini Raja Communication or language at the heart of its existence in culture is about a feeling of one-ness. It’s role in creating one-ness and a sense of community between people, has been ruled by community agreement. Community agreement is a state in which a community comes agrees upon the meaning and association of … Continue reading The power of five : the unifying quality of the pentatonic scale and the role of music in creating a sense of community and belonging

That’s What Friends Are For By: Rohini Raja In 1985 Dionne Warwick, Elton John, Gladys Knight and Stevie Wonder came together to release a charity single called “That’s What Friends are For”, for the American Foundation for AIDS research. The album raised over $3 million for the foundation and landed at #1 for four weeks … Continue reading Remember when Dionne Warwick, Elton John, Gladys Knight and Stevie Wonder got together to create awareness for AIDS?