BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

We’re in a content-eats-content world where social media has brands fighting to be seen and heard. Yet, most haven’t cracked the code on what builds brand loyalty and memorability. Rajeev Raja, founder of BrandMusiq talks about the future of sonic branding, the new platform ‘BrandMusiq LABS’ and the importance of building strong brands today.  So … Continue reading BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

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3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

Welcome to the TikToksphere and Reelsverse. The ‘sound’ platforms where everything is quick, viral and highly addictive.  The beauty of these sensorial worlds are they have managed to capture and consume our attention with the ‘sound-on’. Unlike other platforms where most of us consume content on mute,   73% users will only notice brands with strong … Continue reading 3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

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Did you know that James Bond’s classic audio signature has Indian roots?

By Kerissa Lalkaka The theme, composed by Monty Norman and arranged by John Barry, features in every James Bond movie produced by Eon Productions since their first movie, Dr No, in 1962. The iconic guitar riff, “dum di-di dum,” was borrowed from a previous composition of Norman’s, called “Good Sign Bad Sign.” Norman wrote the … Continue reading Did you know that James Bond’s classic audio signature has Indian roots?

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Jingle vs. Sonic Identity

By Kerissa Lalkaka Jingles have always been an indispensable part of advertising. They’re catchy and represent what a brand is all about while creating a positive association with the product. For example, Washing Powder Nirma. It tells you exactly what the product is with a fun, upbeat tune. If you hear “Sippin’ on Bacardi Rum,” … Continue reading Jingle vs. Sonic Identity

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The power of five : the unifying quality of the pentatonic scale and the role of music in creating a sense of community and belonging

By Rohini Raja Communication or language at the heart of its existence in culture is about a feeling of one-ness. It’s role in creating one-ness and a sense of community between people, has been ruled by community agreement. Community agreement is a state in which a community comes agrees upon the meaning and association of … Continue reading The power of five : the unifying quality of the pentatonic scale and the role of music in creating a sense of community and belonging

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Remember when Dionne Warwick, Elton John, Gladys Knight and Stevie Wonder got together to create awareness for AIDS?

That’s What Friends Are For By: Rohini Raja In 1985 Dionne Warwick, Elton John, Gladys Knight and Stevie Wonder came together to release a charity single called “That’s What Friends are For”, for the American Foundation for AIDS research. The album raised over $3 million for the foundation and landed at #1 for four weeks … Continue reading Remember when Dionne Warwick, Elton John, Gladys Knight and Stevie Wonder got together to create awareness for AIDS?

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