Back in the 80s, Levi’s was in trouble. They were looked at as a jean brand worn by “fuddy duddies”, aka, older dads. While they wanted the youth to choose their product, they were being overshadowed by the likes of GAP and Lee. So they needed to do something big and drastic.  Enter, Sir John … Continue reading 3 Reasons Why The Right Sound Made Levi’s A Global Phenomenon

What’s the sound you associate Intel with? Chances are, you’re thinking about the ‘bong-bong bong-bong’ sound. Known as the ‘Intel Bong’, this carefully engineered sound was created to tell the story of the brand within 3 seconds. Since then, it’s become one of most significant mnemonics we associate the brand with today.  Is this pure … Continue reading BrandMusiq LABS presents 4 Pearls Of ‘Sound Intel’ by Walter Werzowa

Sir John Hegarty, is known as one of the ‘greatest admen in the 21st century’. As one of the founders of BBH agency (Bartle Bogle Hegarty), he’s created some of the world’s most inspiring and powerful ads. He’s had a career that spans over six decades and work includes, but isn’t just restricted to, iconic … Continue reading “Use Music To Elevate Your Message” A Sir John Hegarty Exclusive Interview with Subash Kamath

We’re in a content-eats-content world where social media has brands fighting to be seen and heard. Yet, most haven’t cracked the code on what builds brand loyalty and memorability. Rajeev Raja, founder of BrandMusiq talks about the future of sonic branding, the new platform ‘BrandMusiq LABS’ and the importance of building strong brands today.  So … Continue reading BrandMusiq Founder, Rajeev Raja talks about the company’s new platform ‘BrandMusiq LABS’ and the future of sonic branding

Welcome to the TikToksphere and Reelsverse. The ‘sound’ platforms where everything is quick, viral and highly addictive.  The beauty of these sensorial worlds are they have managed to capture and consume our attention with the ‘sound-on’. Unlike other platforms where most of us consume content on mute,   73% users will only notice brands with strong … Continue reading 3 Reasons Brands Must Use TikTok And Reels To Boost Their Sonic Identity

4 Brand Jingles That Wooed Us With Their Sounds Of Love We all have a favourite jingle of love. And if you’ve grown up watching ads, we can agree that certain brands have cracked the ‘sonic code to love’.  Whether it’s finding romance in moments with Cadbury Silk’s ‘Kiss Me’, or feeling nostalgic love with … Continue reading ‘Kiss Me, Close Your Eyes And Miss Me’.

By Kerissa Lalkaka The theme, composed by Monty Norman and arranged by John Barry, features in every James Bond movie produced by Eon Productions since their first movie, Dr No, in 1962. The iconic guitar riff, “dum di-di dum,” was borrowed from a previous composition of Norman’s, called “Good Sign Bad Sign.” Norman wrote the … Continue reading Did you know that James Bond’s classic audio signature has Indian roots?

By Kerissa Lalkaka Think of your favourite song. Does it give you chills? Does it help you relax? Remind you of a particular time in your life? Make you smile, or make you cry?  Music transcends the realm of entertainment. It can enhance our sense of well-being and elicit powerful physiological reactions like goosebumps or … Continue reading How Sonic Branding Strikes an Emotional Chord

By Kerissa Lalkaka Jingles have always been an indispensable part of advertising. They’re catchy and represent what a brand is all about while creating a positive association with the product. For example, Washing Powder Nirma. It tells you exactly what the product is with a fun, upbeat tune. If you hear “Sippin’ on Bacardi Rum,” … Continue reading Jingle vs. Sonic Identity

By Kerissa Lalkaka  When was the last time you clicked on a banner ad on purpose? According to Solve Media, an advertising consulting company, you’re more likely to survive a plane crash than click on a banner ad.  In the early days of banner display advertising, it was possible to get a 50% CTR (click-through … Continue reading Is the death of the display ad a certainty?