RAJEEV RAJA - Founder & Soundsmith

(Founder & Soundsmith)

Creator of the concept of MOGO® or ‘musical logo’, Rajeev Raja conceived BrandMusiq along with the late JS Mani. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was ex-National Creative Director of DDB Mudra and is also known as one of India’s finest Jazz and Fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients.

Ajit Varma - Co-founder/CEO


Ajit’s advertising partnership with Rajeev goes back many years to the time they were partners at Clarion/Bates. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta and the APAC Director of Lux, Bangkok. Post advertising he moved on to Head the India operation of the US-based International NGO, Operation Smile, subsequently becoming their Program Head for Asia. He brought to each of these roles, his deep faith in the potential of people and has always created work environments that foster collaboration, fun, passion and a commitment to making a difference.

MERLIN D’SOUZA - Principal Composer/ Arranger

(Principal Composer/ Arranger)

Merlin is an accomplished pianist, composer and music director by profession. Her range of compositions span across genres from Bollywood, Jazz-Fusion, Hindustani and World Music to composing for theatre and sonic branding.

SURANJAN DAS - Director - Growth/Innovation

(Director - Growth/Innovation)

Suranjan brings with him over 2 decades of marketing, advertising and branding experience. It was his passion for music led him to chair the COO’s position in the True School of Music where he served as a foundation member.

Dipak Marwah - Director


Dipak is an IIM Calcutta graduate, with over 3 decades of rich experience of business, brands and retail. Starting as a banker, he has spent the next 30+ years in brand-building in advertising agencies and in retail. He was also the CEO of one of the business formats of Reliance Retail.

Reuel Ferreira - Production Designer /Sound Engineer

(Production Designer /Sound Engineer)

Reuel is a Producer, Engineer & Musician who's been in the industry for over 14 years. He specialises in the niche field of 'Music design'. His work as a Music Designer on Madras Cafe went on to win the national award.


Jagdish Adusumalli - Technical Architect

(Technical Architect)

Jagdish is the man behind BrandMusiq's technical edge and prowess in the Sonic Branding space. Carrying over 17 years of hardcore tech experience, he has built it all, Blogs, Websites, APIs, Mobile Applications, you name it! He is the brains behind BrandMusiq's 'soniqspaces' cross platform music software.


Ashish Pandey - Software Engineer

(Software Engineer)

Ashish is a Full Stack Web and Mobile applications developer and a man of many talents. He loves his food and code. Apart from knowing and utilising various programming languages and platforms like Javascript, NodeJS, PHP, React Native and Electron for getting the job done he is also an avid music lover with some training in Hindustani Classical music.