World leading sonic branding agency
Trust took years to build. Now it takes 3 seconds.
MOGO. The new TrustMark.
Sonic identities for Mastercard, Amazon Pay, Toyota & 100+ more — proven to lift customer confidence 4× at the moment that matters.
▶︎ 10 years of BrandMusiq
In their own words
We don't say, They say.
“Audio strategy is no longer a nice to have but a must have.”
“The intention is to create an emotional engagement among various stakeholders ranging from a farmer in the rural India to urban city dweller and from a government employee to a corporate one, through the use of sonic branding across platforms.”
“We were impressed with BrandMusiq's holistic approach to sonic branding. They used a structured process to understand our brand characteristics and helped us compose Vistara's sonic identity. The MOGO and MOGOSCAPE created by BrandMusiq was in perfect alignment with Vistara's brand essence.”
“The MG brand anthem is the perfect embodiment of MG's ultramodern sensibilities mixed with our rich brand heritage.”
“We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us.”
“I have been associated with Brand Musiq over 2 very different countries and 2 very different brands. What they always manage to do is capture the vision of the brand into a sound.”
The unfair advantage.
Hear our work
Trusted by some of the world's most iconic brands
Hover any logo to hear its sonic identity.
Proof, not promises
Selected work
From Mastercard's global MOGO to Vistara's in-flight identity — we've engineered sonic signatures heard by billions.
MG Motors
Driving to heart of the brand
Inside the tough frame and behind the assertive front, lies the heart of the MG Hector. BrandMusiq put pedal to drum leather and elevated the excitement of owning the MG Hector with an anthemic sonic identity.
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Royal Challengers Bangalore (RCB)
On a winning streak
With a fan base of 2.5 billion, cricket is an unofficial religion in India. Royal Challengers Bangalore were quick to capitalise on the sentiment and tasked BrandMusiq to create a sonic identity that bonded the team with its fans. The sonic identity and its fan chant OO-WA-WE-YEYO, RCB!!!! continues to reverberate in stadiums across India each time RCB takes to the pitch.
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Raymond
The complete man gets a sonic makeover
Fashion brands more than any other, realise the importance of emotional triggers for brand positioning. Raymond epitomises the essence of classic elegance dressing the man at the very pinnacle of success. BrandMusiq ensured that the original Raymond sonic asset (Schumann's 'Träumerei') was re-purposed for modern times to ensure that the brand stayed contemporary and relevant.
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Vistara
Soaring sounds
Touch, taste, smell, sight and now sound - these components complete the sensorial experience that leads to customer loyalty for Vistara. BrandMusiq ensured the distinctive Vistara brand experience was conveyed through its sonic identity infusing emotions that cued compassion and freedom.
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Brand brain & musical heart
Data meets creativity
MUSE Methodology
Brand DNA distilled through Western psychology, Indian classical arts, and modern audio science.
MOGO® & MOGOSCAPE®
Proprietary sonic identity system — from short-form logos to full brand palettes.
Earpoint Mapping
Every touchpoint where your brand should be heard — mapped, designed, and deployed worldwide.
MUSE Methodology
A process engineered for recall
A powerful amalgamation of Western psychology, Indian classical arts, and modern audio science.
- 01
Brand Discovery
We analyze your brand as a human being. Avatar and Rasa emerge — the emotional DNA of your sonic identity.
- 02
Sonic Moodboards
Sound sketches let you hear directions before we compose. No guesswork, no surprises — just alignment.
- 03
MOGO® & MOGOSCAPE®
Your proprietary sonic identity system. A short-form MOGO® plus a full palette mapped to every earpoint.
Ready?
Sound like you mean it.
Tell us about your brand. A strategist will reach out within 3 business days.