Sonic Branding for the World's best brands
Trust used to take years to build.
Now it takes 3 seconds.
MOGO®. The new TrustMark.
Built Sonic Identities for Mastercard, HDFC Bank, Infosys, Amazon Pay, Toyota & 100+ more brands.
Testimonials
What our clients
have to say
“Audio strategy is no longer a nice to have but a must have.”
“The intention is to create an emotional engagement among various stakeholders ranging from a farmer in the rural India to urban city dweller and from a government employee to a corporate one, through the use of sonic branding across platforms.”
“We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen.”
“We were impressed with BrandMusiq's holistic approach to sonic branding. They used a structured process to understand our brand characteristics and helped us compose Vistara's MOGO® or 'Musical Logo'. The MOGO® and MOGOSCAPE® created by BrandMusiq was in perfect alignment with Vistara's brand essence.”
“Your approach to crafting our sonic identity has been truly transformative. The way you blend traditional Indian musical elements with modern sounds has created a unique auditory signature that perfectly captures our brand's essence. Your meticulous attention to cultural nuances and emotional resonance has helped us connect with our audience on a deeper level, making every interaction memorable. Thank you for being an integral part of our journey.”
“The MG brand anthem is the perfect embodiment of MG's ultramodern sensibilities mixed with our rich brand heritage.”
“Starting with our brand's purpose, vision, mission, values, essence and tonality, BrandMusiq did a masterful job of crystallising it all into a scientific formula. The resulting creative output is the perfect embodiment of all that is VIVO. We were extremely pleased to work with a team that placed the relationship on the mantle and bridged the gap between science and art with aplomb.”
“As a team we felt that if somebody closes their eyes, they should be able to recognise that, whatever they are hearing from Rupeek is actually from Rupeek.”
“I have been associated with Brand Musiq over 2 very different countries and 2 very different brands. What they always manage to do is capture the vision of the brand into a sound. The process is simple yet enlightening. And the output is memorable, as always.”
“Music plays a crucial role in shaping the identity and unique persona of a brand. There are ample examples of how music and sonic identity of a brand has made it memorable and helped it forge a special connection with its customers. At Columbia Pacific Communities, we are invested in building a brand that is not just memorable and loved but also has a distinct character. We are delighted to have partnered BrandMusiq to create our sonic identity. We couldn't have asked for a better partner. Rajeev Raja and his wonderful team understood the core ethos of Columbia Pacific Communities, its philosophy of positive ageing and commitment to making a difference to Indian senior citizens and crafted a sonic identity that is rooted in Indian classical ragas while being hummable and memorable. We are proud to be one of the first brands in the category of real estate and senior living to have released our sonic identity.”
Impact
The
SuperSoniq Advantage
Hear our work
Trusted by some of theworld’s most iconic brands
Hover over any logo to hear its MOGO® — the sonic identity we built for it.
Case Studies
SoundWorks
From Mastercard's global MOGO® to Vistara's — we've engineered sonic identities heard by billions.
MG Motors
Driving to heart of the brand
Inside the tough frame and behind the assertive front, lies the heart of the MG Motors. BrandMusiq elevated the excitement of owning the MG Hector with an anthemic sonic identity.
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Royal Challengers Bangalore (RCB)
On a winning streak
With a fan base of 2.5 billion, cricket is an unofficial religion in India. Royal Challengers Bangalore (RCB) commissioned BrandMusiq to create a sonic identity that bonded the team with its fans. The sonic identity and its fan chant OO-WA-WE-YEYO, RCB!!! continues to reverberate in stadiums across India each time RCB takes to the pitch.
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Raymond
The complete man gets a sonic makeover
Fashion brands more than any other, realise the importance of emotional triggers for brand positioning. Raymond epitomises the essence of classic elegance dressing the man at the very pinnacle of success. BrandMusiq ensured that the original Raymond sonic asset (Schumann's 'Träumerei') was re-purposed for modern times to ensure that the brand stayed contemporary and relevant.
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Vistara
A new sound in the air
Sound completed the sensorial experience that led to customer loyalty for Vistara. BrandMusiq ensured the distinctive Vistara brand experience was conveyed through its sonic identity infusing emotions that cued 'caring' and 'carefree'.
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Brand brain & musical heart
Data meets creativity
MUSE Methodology
Brand DNA distilled through Western psychology, Indian classical arts, and modern audio science.
MOGO® & MOGOSCAPE®
Proprietary sonic identity system — from musical logos to full brand sonic palettes.
Earpoint™ Mapping
Every touchpoint where your brand should be heard — mapped, designed, and deployed worldwide.
MUSE Methodology
A Process
engineered for recall
A powerful amalgamation of Western psychology, Indian classical arts, and modern audio science.
- 01
Brand Discovery
We analyze your brand as a human being. Avatar and Rasa emerge — the persona and emotional essence of your brand.
- 02
Sonic Moodboards
'Sketches of sound' based on your brand persona.
- 03
Sonic Identity System
Your proprietary sonic identity system. A short-form MOGO® plus a full palette mapped to every earpoint™.