Backstory: Bangalore boy, Josephite, Mass Comm major, Flautist, Adman
Secret sauce: The Science of Sound + The Art of Music = The Sound of a Brand
Desert island album: Magical Mystery Tour by The Beatles
Creator of the concept of MOGO® or ‘musical logo’, Rajeev Raja conceived BrandMusiq along with the late JS Mani. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was ex-National Creative Director of DDB Mudra and is also known as one of India’s finest jazz and fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients.
Backstory: Calcutta boy, Madras Christian College alum, Swimmer, Foodie
Secret sauce: Commitment to the human process, building teams
Desert island album: Court of the Crimson King by King Crimson
Ajit’s advertising partnership with Rajeev goes back many years – to the time they were partners at Clarion/Bates. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta, and the APAC Director of Lux, Bangkok. Post advertising, he moved on to head the India operations of the international NGO, Operation Smile, subsequently becoming their Program Head for Asia. He brought to each of these roles his deep faith in the potential of people and has always created work environments that foster collaboration, fun, passion and a commitment to making a difference.