The people behind the sound

Musicians who think like strategists.

BrandMusiq was founded by people who have spent decades at the intersection of advertising, music, and behavioral science.

Years of sonic branding expertise

100+

Brands shaped across 4 continents

Strategists, musicians, engineers

Founders

The people who built MUSE

Rajeev Raja

Founder & Soundsmith

25+ years

Creator of the concept of MOGO® or 'musical logo', Rajeev Raja conceived BrandMusiq along with the late JS Mani. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was ex-National Creative Director of DDB Mudra and is also known as one of India's finest jazz and fusion flautists.

sonic brandingbrand strategymusic composition

Ajit Varma

Co-founder & CEO

23+ years

Ajit's advertising partnership with Rajeev goes back many years – to the time they were partners at Clarion/Bates. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta, and the APAC Director of Lux, Bangkok.

advertisingbrand positioninginternational operations

Merlyn Dsouza

Founding Partner - Music Director

20+ years

Created Make in India campaign for our PM and world heads of state. Musical brand ambassador for X O Hennessy in SE Asia creating Border Crossing musical landscapes.

music directionsound designbrand ambassadorship

Reuel Ferreira

Founding Partner

20+ years

Reuel is a Producer, Engineer & Musician who's been in the industry for over 20 years. He specialises in the niche field of 'Music design'.

music productionaudio engineeringmusic design

The team

Specialists you’ll work with

Suranjan Das

Director

20+ years

Suranjan brings with him over 2 decades of marketing, advertising and branding experience. It was his passion for music that led him to the COO's position in the True School of Music.

marketingadvertisingbranding

Dipak Marwah

Director

30+ years

Dipak is an IIM Calcutta graduate, with over three decades of experience in building brands.

brand buildingstrategic planningbusiness development

Hitesh Dhutia

Production Designer

15+ years

Hitesh has been a professional guitar player for over 15 years, through several bands and albums.

guitar performancemusic productionsound design

Rohini A Kaul

VP, Operations

15+ years

Rohini has been in the advertising and communication business for 15+ years. She has worked on brands like HSBC, Disney, Godrej, ITC amongst others.

operations managementadvertisingbrand management

Kimberly Van'Drine

Creative & Sonic Strategist

10+ years

Kimberly Lisa Van'Drine is a singer-songwriter based in Mumbai, India. She has lent her voice to advertisements for brands like Amul, Skoda, Servo, etc.

voice performancesongwritingsonic branding

Want to work with us?

Let’s compose something together.

Let's Talk