Rajeev Raja
Founder and Soundsmith

Backstory: Bangalore boy, Josephite, Mass Comm major, Flautist, Adman
Secret sauce: The Science of Sound + The Art of Music = The Sound of a Brand 
Desert island album: Magical Mystery Tour by The Beatles

Creator of the concept of MOGO® or ‘musical logo’, Rajeev Raja conceived BrandMusiq along with the late JS Mani. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was ex-National Creative Director of DDB Mudra and is also known as one of India’s finest jazz and fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients.

Click here for the TED talk

Ajit Varma
Co-founder & CEO

Backstory: Calcutta boy, Madras Christian College alum, Swimmer, Foodie
Secret sauce: Commitment to the human process, building teams
Desert island album: Court of the Crimson King by King Crimson

Ajit’s advertising partnership with Rajeev goes back many years – to the time they were partners at Clarion/Bates. His 23 years in advertising also took him overseas as the MD of JWT, Jakarta, and the APAC Director of Lux, Bangkok. Post advertising, he moved on to head the India operations of the international NGO, Operation Smile, subsequently becoming their Program Head for Asia. He brought to each of these roles his deep faith in the potential of people and has always created work environments that foster collaboration, fun, passion and a commitment to making a difference.

Dipak Marwah

Backstory: Asansol boy, BITS Pilani and IIM Calcutta grad, Avid reader, Travel buff
Secret sauce:
Combine brand understanding and business acumen, belief in people
Desert island song : Woh shaam kuch ajeeb thi by Kishore Kumar in the film Khamoshi

Dipak is an IIM Calcutta graduate, with over three decades of experience in building brands. After starting his career as a banker, he has spent the last 30+ years in brand-building in advertising agencies and in retail. He was also the CEO of one of the business formats of Reliance Retail.

Suranjan Das

Backstory: Kolkata boy, music and cinema fanatic, quizzer.
Secret sauce: Identity and Culture
Desert island album: Electric Ladyland by the Jimi Hendrix Experience

Suranjan brings with him over 2 decades of marketing, advertising and branding experience. It was his passion for music that led him to the COO’s position in the True School of Music where he was s a founder member. He also serves as an advisor to the ‘Live Experience’ company - First Edition Arts, and Graphic Design company.

Reuel Ferreira
Founding Partner

Backstory: Born in the city that never sleeps , Sound and Tech fanatic.
Secret sauce: Sriracha
Desert island album: Shpongle-Tales of the inexpressible

Reuel is a Producer, Engineer & Musician who's been in the industry for over 20 years. He specialises in the niche field of 'Music design'. His work as a Music Designer on Madras Cafe went on to win the national award.

Rohini A Kaul
VP, Operations

Backstory: Mallu Kashmiri, Mom of 2.
Secret sauce: Hopium - Addicted to perpetual optimism
Desert island albums: CCR Medley & Beatles No 1

Rohini has been in the advertising and communication business for 15+ years. She has worked on brands like HSBC, Disney, Godrej, ITC amongst others.. While music is her first love, her passion for advertising and building brands drives her to explore new avenues to help brands grow and enhance customer experiences.

Hitesh Dhutia
Production Designer

Backstory: Guitars and amps and pedals and Sound Fx
Secret sauce: Exploring unique sonic tapestries
Desert island album: Led Zeppelin lV

Hitesh has been a professional guitar player for over 15 years, through several bands and albums, from pop-rock to fusion jazz to dance theater covering quite an audio spectrum.

Yash Mall

Backstory: Football fanatic, John Mayer addict, Single Malt enthusiast                Secret sauce: Creating melodies that stick and identities that endure                   Desert island albumRoom For Squares - John Mayer

Yash loves music, brands and pop culture. The perfect amalgamation happens in his work as a sonic branding composer, a field that has been with him since he graduated from Berklee College of Music in Contemporary Writing. His global outlook towards music is reflected in his work as the pop music artist Allowme, whose songs are featured on various playlists across different music streaming platforms. Yash has worked in New York in the past, but now, Mumbai is his home, though his canvas remains international.

Kimberly Van'Drine
Creative Executive

Backstory: Mumbai Girl, English Literature Major, Singer-Songwriter, Performer
Secret sauce: Passionate about music and the making of it!
Desert island albums: Battle Studies by John Mayer & Come Away With Me by Norah Jones

Kimberly Lisa Van’Drine is a singer-songwriter based in Mumbai, India. Kimberly was one of the youngest students to complete the Pro-course at The True School of Music. She has lent her voice to advertisements for brands like Amul, Skoda, Servo, etc. and has also worked with Disney. She composed and sang the theme music for the PodcastOne podcast "Feels Good with Jacqueline Fernandez and Amanda Cerny" and has lent her voice to the Filmfare Award-winning background score of the movie Sardar Udham.

Merlyn Dsouza
Music Composer, Curator

Backstory: Citizen M of Bandra , Psychology Major / PR School of Management, UK / Travel & Tourism Diploma / LTCL (in piano ) Licentiate of Trinity College of London
Secret sauce: “Learning the Rules like a Pro , so I can break it , like an Artist “

Created Make in India campaign there for our PM and world heads of state , Musical brand ambassador for X O Hennessy in SE Asia creating Border Crossing musical landscapes through Dance Music Theatre and films with classics like K3 G. Creating Mogoscapes and Mogos with Brandmusiq since it’s inception has truly expanded my musical boundaries, globally. 

Always feeling In Tune with the World!