BrandMusiq Labs has been set up to study the fundamental nature of sound – and its effect on human beings at an emotional, physiological, neurological, and behavioural level. We conduct sonic experiments and engage in conversations with leading practitioners in marketing, sonic branding, behavioural sciences and musicology to glean insights that can amp up your brand engagement.

A bittersweet symphony – the impact of sound on your tastebuds

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Indian Classical Ragas and their impact on sonic identity

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Sir John Hegarty on the impact of Music in Marketing communication

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Rajeev Raja introduces BrandMusiq Labs

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4 Pearls Of ‘Sound Intel’ by Walter Werzowa

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#BrandMusiq at the American Marketing Association Conference 2023

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News

BrandMusiq is making waves! Media coverage about our groundbreaking work in sonic branding.