BrandMusiq Labs has been set up to study the fundamental nature of sound – and its effect on human beings at an emotional, physiological, neurological, and behavioural level.
We conduct sonic experiments and engage in conversations with leading practitioners in marketing, sonic branding, behavioural sciences and musicology to glean insights that can amp up your brand engagement.
A bittersweet symphony – the impact of sound on your tastebuds
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A groundbreaking research, titled “Flute is Sophisticated, Piano is Competent – Designing a Sonic Brand Personality. Presented at the AMA Summer 2024 Academic Conference in Boston.
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Indian Classical Ragas and their impact on sonic identity
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Sir John Hegarty on the impact of Music in Marketing communication
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Rajeev Raja introduces BrandMusiq Labs
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4 Pearls Of ‘Sound Intel’ by Walter Werzowa
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#BrandMusiq at the American Marketing Association Conference 2023
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News
BrandMusiq is making waves! Media coverage about our groundbreaking work in sonic branding.