The importance of Navarasas for Brand Marketers

Rasa in Sankrit means essence. It represents the unique state of mind evoked.

As humane we experience 9 principle Rasa's or Emotions over time. Encoding the Rasa theory to evoke an emotional response  is BrandMusiq's unique approach to creation of the Sonic Identity.

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Brandmusiq's sonic innovations bagged awards at the Best Audio Brand Report 2022 for two iconic brands: the globally recognised MOGO® for Mastercard Global, and the ubiquitous sound for HDFC Bank.

Lenovo’s Music Balm wins under the Audio Marketing category of the ISA Better Sound Awards 2022