Built for the road
The sound of driving you.
Cars are the most emotional products your customers own. From the door-unlock chime to the EV reverse alert to the brand anthem in your TV ad — every sound is a brand moment. BrandMusiq engineered the MG brand anthem and has worked across the automotive sector.
Why it matters
Three reasons automotive brands invest in sonic identity
EVs need an identity, not just an alert
Regulation requires EVs to make sound at low speeds. Most brands treat this as a compliance problem. It's a branding opportunity.
In-car audio is a captive audience
Every commute is 30+ minutes of your customer in your product. Intentional sonic design turns that into relationship-building time.
Brand anthems outlive campaigns
A memorable brand anthem runs across TV ads, events, and sponsorships for years. It's the highest-leverage audio investment you can make.
Proof from the field
Automotive case studies
MUSE for automotive
How we build your sonic identity
A powerful amalgamation of Western psychology, Indian classical arts, and modern audio science.
- 01
Brand Discovery
We analyze your brand as a human being. Avatar and Rasa emerge — the emotional DNA of your sonic identity.
- 02
Sonic Moodboards
Sound sketches let you hear directions before we compose. No guesswork, no surprises — just alignment.
- 03
MOGO® & MOGOSCAPE®
Your proprietary sonic identity system. A short-form MOGO® plus a full palette mapped to every earpoint.
Questions we get
Frequently asked
Do you design EV alert sounds?
Yes. We design AVAS (Acoustic Vehicle Alerting System) sounds that meet UN R138 and local regulations while carrying your brand signature.
Can you work with our in-house audio team?
Absolutely. Our MOGOSCAPE® deliverables include guidelines for in-house teams to compose within the sonic identity system.
How do brand anthems get used?
Most of our automotive anthems run in TV ads, event activations, dealer materials, in-car infotainment startup chimes, and social content for 3-5 years post-launch.
Ready to talk?
Let’s compose your automotive sonic identity.
Tell us about your brand and a strategist with automotive experience will reach out within 3 business days.