ABC Soy - A dash of sonic essence

A market leader in Indonesia, ABC® is a leading brand of sweet soy in the U.S. and Canada. BrandMusiq created the sound of ABC Soy to cue a compassionate and caring mother who strives to make every day special for her family. The sonic identity captures the iconic brand’s vibrant essence and rich legacy.

Earpoints: TVC, Digital Content, Recipe Videos

BrandSpeak: " "
– ,

Industry: FMCG