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A market leader in Indonesia, ABC® is a leading brand of sweet soy in the U.S. and Canada. BrandMusiq created the sound of ABC Soy to cue a compassionate and caring mother who strives to make every day special for her family. The sonic identity captures the iconic brand’s vibrant essence and rich legacy.
Earpoints: TVC, Digital Content, Recipe Videos
BrandSpeak: " "
Industry: FMCG