Mastercard wanted to create a sonic identity to represent itself with minimum visual assistance. BrandMusiq created the iconic MOGO that is heard today across every continent and at over 2.5 million ‘earpoints’ or audio touchpoints. The sonic identity infuses the brand emotions of Joy, Wonder and Transformation. Today, the sonic identity has been interpreted to reflect cultures in various regions such as the Americas, Middle East, South East Asia and Asia. We are extremely proud of the fact that Mastercard sonic identity created by BrandMusiq has been named the Best Audio Brand for 3 years in a row.
Earpoints: 2.5 Million + POS Machines, TVC's, Digital Content, Music Album, Product Innovations
BrandSpeak: "Audio strategy is no longer a nice to have but a must have."
Industry: Financial Services