NTUC Income - Real Care. Real Emotion

Recognizing the power of sound in enhancing emotional connections, NTUC Income sought to strengthen the relationship with their customers through a sonic identity that reflected the brands' personality and values

Earpoints: TVC, Social Media

BrandSpeak: "I have been associated with Brand Musiq over 2 very different countries and 2 very different brands. What they always manage to do is capture the vision of the brand into a sound. The process is simple yet enlightening. And the output is memorable, as always."
– Dhiren Amin, Chief Marketing Officer, NTUC Income, Singapore

Industry: Financial Services