Raymond - The complete man gets a sonic makeover

Fashion brands more than any other, realise the importance of emotional triggers for brand positioning. Raymond epitomises the essence of classic elegance dressing the man at the very pinnacle of success. BrandMusiq ensured that the original Raymond sonic asset (Schumann's 'Träumerei') was re-purposed for modern times to ensure that the brand stayed contemporary and relevant

Earpoints: Brand TVC, Social Media posts, In-Shop Displays

BrandSpeak: ""

Industry: Fashion

Process

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