With a fan base of 2.5 billion, cricket is an unofficial religion in India. Royal Challengers Bangalore were quick to capitalise on the sentiment and tasked BrandMusiq to create a sonic identity that bonded the team with its fans. The sonic identity and its fan chant OO-WA-WE-YEYO, RCB!!!! continues to reverberate in stadiums across India each time RCB takes to the pitch.
Earpoints: TVC, Fan Chants, In-stadium PA Systems, RCB Lounge Area, Team Pavilion, Social Media