Rupeek - The sound of liberation and trust

A brand is an ‘aura’ around a product. There is no better way to make consumers feel the aura of a brand than through music. Rupeek decided to create a sonic identity at a very early stage of its journey. The brand sought to create a sonic identity that distilled the essence of the brand as being trustworthy and liberating.

Earpoints: TVC, Digital Content, App Notifications

BrandSpeak: "As a team we felt that if somebody closes their eyes, they should be able to recognise that, whatever they are hearing from Rupeek is actually from Rupeek."
– Shalabh Atray, Sr. Vice President - Rupeek

Industry: Financial Services