A market leader in Indonesia, ABC® is a leading brand of sweet soy in the U.S. and Canada. BrandMusiq created the sound of ABC Soy to cue a compassionate and caring mother who strives to make every day special for her family. The sonic identity captures the iconic brand’s vibrant essence and rich legacy.
Earpoints: In-App Notifications, TVC, Youtube Prerolls, Digital Content Assets
BrandSpeak: "We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen."