Zomato - Delivering the zing

The need for non-screen communication is the most acute amongst delivery services where customers need to know the status of their orders. Zomato was quick to identify this need and tasked BrandMusiq to build the sonic identity that is now an integral part of the in-app experience and its identity.

Earpoints: In-App Notifications, TVC, Youtube Prerolls, Digital Content Assets

BrandSpeak: "We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen."
– Gaurav Verma, Zomato - CMO- Branding

Industry: Technology